Full Time

Business Development, Sales & Marketing Manager

  • Accra, Ghana
  • Business Development, Sales & Marketing Manager
  • 2
Job Overview

Sweetluxe Prime Group Limited is seeking a motivated, commercially minded Business Development & Sales/Marketing Manager to drive business growth, increase sales, develop strategic partnerships, and strengthen the company’s market presence.

The successful candidate will identify new business opportunities, build relationships with clients and corporate partners, implement effective marketing campaigns, and develop strategies to increase revenue and customer acquisition.

The ideal candidate should have strong communication, negotiation, marketing, and business development skills, with the ability to work independently and achieve agreed commercial targets.

 

Responsibilities

  1. Business Development and Market Expansion
    • Identify and develop new business opportunities across Ghana, including all major regions, as well as international markets.
    • Research potential customers, industries, market trends and emerging opportunities to support business growth.
    • Develop and implement strategies to expand the customer base and strengthen the market presence of SweetLuxe Prime Group Limited and its brands.
    • Identify opportunities for partnerships, corporate contracts, strategic alliances and long-term business relationships.
  2. Sales Strategy and Revenue Growth
    • Develop and execute effective sales strategies to generate leads, secure new clients and increase revenue.
    • Proactively approach individuals, businesses, organisations, corporate clients and potential partners.
    • Prepare professional proposals, quotations, presentations and service packages tailored to client requirements.
    • Negotiate commercial terms, follow up on prospective clients and convert qualified leads into confirmed business.
    • Build and maintain a strong sales pipeline, ensuring that prospects are followed up consistently.
  3. Marketing and Brand Development
    • Plan and implement marketing campaigns to increase brand awareness, attract customers and generate sales.
    • Develop marketing strategies appropriate to each business under the group, including SweetLuxe Studios, SweetLuxe Kids, SweetLuxe Facility Services and SweetLuxe Recruitment.
    • Coordinate digital marketing, social media campaigns, promotional activities, email marketing and other relevant marketing channels.
    • Identify opportunities to promote the group’s products and services to new audiences across Ghana and internationally.
    • Work with creative and operational teams to ensure marketing materials are professional, consistent and aligned with each brand’s identity.
  4. Corporate Client Acquisition and Partnerships
    • Identify and engage corporate organisations, institutions, hotels, event planners, retailers, property managers, recruitment clients and other potential business partners relevant to the group’s services.
    • Develop relationships with decision-makers and present suitable products, services and partnership opportunities.
    • Pursue corporate contracts, recurring service agreements, bulk orders, recruitment assignments and other opportunities relevant to the group’s brands.
    • Maintain professional relationships with existing clients to encourage repeat business, referrals and long-term partnerships.
  5. National and International Business Development
    • Develop strategies to reach customers and business partners throughout Ghana, not limited to Accra.
    • Identify international clients, distributors, corporate partners and other relevant opportunities for the group’s brands.
    • Use online meetings, professional networking, email outreach, digital platforms and business referrals to develop relationships beyond the local market.
    • Assess the commercial potential of new markets and recommend practical approaches to entering them.
    • Coordinate with management on international proposals, pricing, logistics, travel requirements and other considerations where applicable.
  6. Market Research and Competitive Analysis
    • Conduct market research to understand customer needs, competitor activities, pricing and industry developments.
    • Identify gaps in the market and recommend new products, services, campaigns and commercial opportunities.
    • Monitor customer feedback and market performance to improve sales and marketing strategies.
    • Prepare recommendations to help management make informed business development decisions.
  7. Sales Pipeline and Performance Management
    • Maintain accurate records of leads, prospects, client communications, proposals, negotiations and completed sales.
    • Track sales activities, conversion rates, revenue performance and progress against agreed targets.
    • Prepare regular reports outlining achievements, challenges, opportunities and planned actions.
    • Establish measurable sales and marketing objectives in consultation with management.
    • Recommend improvements to sales processes and marketing activities based on performance data.
  8. Client Relationship Management
    • Serve as a professional point of contact for prospective and existing clients during the business development process.
    • Understand client requirements and coordinate with the relevant teams to develop appropriate solutions.
    • Follow up after meetings, proposals and completed assignments to maintain strong client relationships.
    • Address client concerns professionally and coordinate their resolution with the appropriate department.
    • Encourage customer retention, repeat business and referrals through effective relationship management.
  9. Cross-Brand Commercial Growth
    • Understand the products and services offered by all brands under SweetLuxe Prime Group Limited.
    • Identify opportunities for collaboration, cross-promotion and shared customer acquisition between the group’s brands.
    • Develop tailored sales and marketing approaches for each brand according to its target market.
    • Work with management and relevant teams to ensure that business development activities support the wider objectives of the group.
  10. Planning, Reporting and Management Support
    • Develop business development and marketing plans with clear objectives, timelines, budgets and expected outcomes.
    • Present new business opportunities, campaign proposals and growth strategies to management.
    • Monitor expenditure and assess the commercial effectiveness of sales and marketing activities.
    • Attend business meetings, networking events, exhibitions and client presentations where appropriate.
    • Carry out other reasonable business development, sales and marketing duties assigned by management.

Performance Expectations

The successful candidate will be expected to demonstrate measurable progress in lead generation, new client acquisition, sales conversion, revenue growth, partnership development, market expansion and brand awareness.

The role requires initiative, commercial awareness, strong communication skills, consistent follow-up and the ability to turn business opportunities into tangible results.

Requirements

1. Education and Professional Experience

  • A degree, diploma or relevant professional qualification in Business Administration, Marketing, Sales, Business Development, Communications or a related field is preferred.
  • Demonstrable experience in business development, sales, marketing, client acquisition or a similar commercial role.
  • Previous experience generating leads, securing clients, negotiating business deals and building professional partnerships.
  • Experience working with creative businesses, event planners, wedding vendors, corporate clients, service providers or related industries will be an advantage.
  • A proven ability to identify business opportunities and convert them into paying customers.

2. Business Development and Client Acquisition

  • Strong ability to identify, approach and secure new clients for the group’s brands.
  • Confidence in meeting event planners, wedding planners, vendors, event organisers, venue managers, decorators, caterers and other industry professionals to develop referral relationships and generate business.
  • Ability to conduct face-to-face business visits, attend networking events and represent the company professionally at meetings and industry functions.
  • Demonstrated ability to build relationships with corporate organisations, institutions, businesses, retailers, property managers and other potential customers.
  • Ability to develop partnerships that generate referrals, bookings, contracts and repeat business.
  • A proactive approach to prospecting, following up on leads, negotiating and closing sales.

3. Sales and Marketing Skills

  • Strong understanding of sales techniques, lead generation, customer relationship management and business development strategies.
  • Ability to prepare professional proposals, quotations, presentations, sales pitches and marketing plans.
  • Experience planning and executing marketing campaigns to increase brand awareness and generate enquiries.
  • Good understanding of digital marketing, social media marketing, email outreach and online business networking.
  • Ability to identify target audiences and develop suitable marketing strategies for different products and services.
  • Ability to track leads, monitor sales performance and report on results using spreadsheets, CRM systems or similar tools.

4. National and International Market Development

  • Ability and willingness to develop business opportunities throughout Ghana, not limited to Accra.
  • Ability to identify and pursue suitable international clients, partnerships and commercial opportunities.
  • Confidence in communicating with clients and business partners through face-to-face meetings, telephone calls, email, video meetings and other professional channels.
  • Ability to research new markets, identify potential customers and develop practical strategies for market entry and expansion.
  • Willingness to travel for business meetings, client visits, networking events and other approved activities when required.

5. Communication and Interpersonal Skills

  • Excellent verbal and written communication skills.
  • Strong negotiation, presentation, persuasion and relationship-building abilities.
  • Confidence in approaching new people, introducing the company’s services and presenting business proposals.
  • Professional conduct when dealing with clients, vendors, corporate representatives and senior decision-makers.
  • Ability to maintain long-term business relationships and handle client concerns professionally.

6. Personal Attributes

  • Self-motivated, results-oriented and commercially minded.
  • Able to work independently, take initiative and identify opportunities without waiting for constant instructions.
  • Strong organisational, planning, time-management and problem-solving skills.
  • Willingness to work towards agreed sales, client acquisition and business growth targets.
  • Persistent and professional in following up on leads and converting opportunities into business.
  • Honest, accountable, dependable and committed to protecting the reputation of the company.
  • Able to work collaboratively with management and teams across the group’s different brands.

7. Reporting and Performance Management

  • Ability to maintain accurate records of prospective clients, meetings, referrals, sales leads, proposals and business partnerships.
  • Ability to prepare regular reports detailing business development activities, new contacts, leads generated, clients secured and revenue achieved.
  • Willingness to work towards measurable performance targets agreed with management.
  • Ability to recommend improvements to sales, marketing and client acquisition strategies based on results.

8. Additional Advantages

  • An established professional network within the events, weddings, hospitality, corporate services, retail, property management or recruitment industries.
  • Existing relationships with event planners, wedding vendors, corporate organisations or other potential referral partners.
  • Experience managing multiple brands or developing sales strategies for different business sectors.
  • Experience using CRM software, digital marketing tools and business reporting systems.
  • A strong record of securing contracts, developing partnerships or generating measurable revenue growth.

Important Selection Requirement

Candidates must demonstrate that they can do more than promote a company’s name. The successful applicant must be capable of actively identifying prospects, meeting potential clients and referral partners, developing commercial relationships, following up on opportunities and converting those opportunities into business.

Applicants should submit an up-to-date CV outlining their relevant experience, achievements and business development results. Shortlisted candidates may be invited to complete a practical assessment involving a client acquisition strategy, business development plan or sales presentation.

 

Benefits

  • Career Growth: Opportunity to develop professionally and progress into more senior commercial and management roles as the group expands.
  • Performance-Based Incentives: Opportunity to earn performance-related incentives based on agreed targets, business development achievements and company policy.
  • National and International Exposure: Opportunity to develop business relationships, explore new markets and contribute to the group’s expansion across Ghana and internationally.
  • Networking Opportunities: Opportunity to build valuable professional relationships with corporate organisations, event planners, vendors, business owners, investors and industry professionals.
  • Leadership and Responsibility: Opportunity to take ownership of business development initiatives, contribute ideas and help shape the group’s sales and marketing strategies.
  • Multi-Brand Experience: Opportunity to work across SweetLuxe Studios, SweetLuxe Kids, SweetLuxe Facility Services and SweetLuxe Recruitment, gaining experience in different business sectors.
  • Professional Development: Opportunity to strengthen skills in sales, negotiation, marketing, client acquisition, partnership development and commercial strategy.
  • Recognition for Results: Achievement and contributions will be recognised through performance reviews and the company’s applicable reward and recognition arrangements.
  • Collaborative Working Environment: Opportunity to work with management and teams across the group’s brands towards shared business growth objectives.
  • Competitive Employment Package: Salary, incentive arrangements and other employment terms will be discussed with shortlisted candidates and confirmed in the formal offer of employment.
Experience

Mid Level

Salary Range

Negotiations, based on experience

Application Deadline

November 30, 2026

Open

Apply through email

info@sweetluxegroup.com

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